{"title":"La Riche Directions","description":"\u003cdiv style=\"background-color: #ffffff; padding: 10px; display: flex; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #ffffff; padding: 10px; border-radius: 20px; box-shadow: 0px 0px 0px rgba(0,0,0,0.3);\"\u003e\u003cimg style=\"max-width: 80%; height: auto; display: block; margin: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/Design-sans-titre-40gznZJbLHGBmYg.png?v=1754996161\" alt=\"la Riche Directions\"\u003e\u003c\/div\u003e\n\u003cdiv style=\"background-color: #ffffff; padding: 10px; border-radius: 20px; box-shadow: 0px 0px 0px rgba(0,0,0,0.3);\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: x-large;\"\u003eLa Riche Directions\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eExplore the dynamic world of La Riche Directions, a brand that celebrates individuality through hair color. This UK-based company offers a spectrum of vibrant, semi-permanent shades that not only transform your appearance but also nurture your hair. Created with a blend of natural ingredients, La Riche Directions products are vegan-friendly and cruelty-free, perfect for those who value ethics alongside aesthetics.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp class=\"MsoNormal\" style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eChoosing La Riche Directions means you're joining a community that embraces color in all its forms. From fiery reds to cool pastels, there's a hue to reflect every mood and personality. Whether you're a professional stylist seeking a dynamic palette or a color enthusiast desiring a personal touch of brilliance, La Riche Directions invites you to experience hair color in a new light. Make your hair a canvas with La Riche Directions, and let your colors shine.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"la-riche-directions-farbkarte-haircolour","title":"La Riche Directions Color Chart Hair Color","description":"\u003ch2\u003eAbout La Riche Directions Color Chart\u003c\/h2\u003e\n\u003cp\u003eLooking for a vibrant, long-lasting hair Color? The \u003cstrong\u003eLa Riche Directions Color Chart HairColor\u003c\/strong\u003e is the perfect choice. Our semi-permanent hair dye is ideal for anyone who wants to add a touch of boldness and intensity to their hair without committing to permanent Color.\u003c\/p\u003e\n\u003ch2\u003eHow to Use La Riche Directions\u003c\/h2\u003e\n\u003cp\u003e- Start with clean, dry hair.\u003cbr\u003e- Apply the Color from roots to ends.\u003cbr\u003e- Leave on for 15–30 minutes depending on desired intensity.\u003cbr\u003e- Rinse thoroughly and style as usual.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions\u003c\/h2\u003e\n\u003cp\u003e- Long-lasting, vibrant Color that resists fading.\u003cbr\u003e- Semi-permanent formula is gentle on hair.\u003cbr\u003e- Easy to apply at home for salon-quality results.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- For best results, pre-lighten hair to a pale blonde before applying Color.\u003cbr\u003e- Use Color-safe shampoo and conditioner to extend vibrancy.\u003cbr\u003e- Cover your hair with a shower cap during processing to avoid staining clothes or furniture.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this hair Color suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the semi-permanent formula is gentle and suitable for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long does the Color last?\u003c\/strong\u003e\u003cbr\u003eA: On average, it lasts 4–6 weeks depending on hair type and washing frequency.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"Default Title","offer_id":50856904098075,"sku":"CT-10878","price":34.05,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/Directions-Farbkarte-Haircolour.jpg?v=1755543546"},{"product_id":"la-riche-directions-semi-permanente-pflegende-haarfarbe","title":"La Riche Directions Semi-Permanent Conditioning Hair Colour","description":"\u003ch2\u003eAbout La Riche Directions Semi-Permanent\u003c\/h2\u003e\n\u003cp\u003eLa Riche Directions Semi-Permanent Conditioning Hair Colour is a high-quality hair dye that adds vibrant colour to your hair. This semi-permanent hair colour is long-lasting and conditioning, leaving your hair soft and shiny. Available in a wide range of colours, this hair dye is perfect for adding a pop of colour to your hair or creating a bold new look. Made with high-quality ingredients, this hair dye is gentle on your hair and scalp.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Semi-Permanent\u003c\/h2\u003e\n\u003cp\u003e-Adds vibrant colour to hair\u003cbr\u003e-Long-lasting and conditioning\u003cbr\u003e-Leaves hair soft and shiny\u003cbr\u003e-Wide range of colours available\u003cbr\u003e-Gentle on hair and scalp\u003c\/p\u003e\n\u003ch2\u003eHow to Use La Riche Directions Semi-Permanent\u003c\/h2\u003e\n\u003cp\u003e-Shampoo and towel-dry your hair.\u003cbr\u003e-Apply La Riche Directions Semi-Permanent Conditioning Hair Colour to your hair using gloves.\u003cbr\u003e-Leave on for 15-30 minutes, depending on the desired intensity.\u003cbr\u003e-Rinse thoroughly with water.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e-To extend the life of your hair colour, use a colour-safe shampoo and conditioner.\u003cbr\u003e-Avoid washing your hair for the first 24 hours after dyeing to allow the colour to fully set.\u003cbr\u003e-Protect your hair from excessive sun exposure, which can cause colour fading.\u003cbr\u003e-Use gloves when applying the hair dye to avoid staining your hands.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this hair dye suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eA: Yes, La Riche Directions Semi-Permanent Conditioning Hair Colour is suitable for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: How long does the colour last?\u003c\/strong\u003e\u003cbr\u003eA: The colour can last for 3-6 weeks, depending on the frequency of washing and the intensity of the colour.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"100 ml \/ Mandarin","offer_id":50856911110427,"sku":"CT-10880","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Apple 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Plum","offer_id":50856911601947,"sku":"CT-10880.16","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Poppy Red","offer_id":50856911634715,"sku":"CT-10880.17","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Cherry red","offer_id":50856911667483,"sku":"CT-10880.18","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Rose pink","offer_id":50856911700251,"sku":"CT-10880.19","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Ruby Red","offer_id":50856911733019,"sku":"CT-10880.20","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Silver","offer_id":50856911765787,"sku":"CT-10880.21","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Spring Green","offer_id":50856911798555,"sku":"CT-10880.22","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Tulip","offer_id":50856911831323,"sku":"CT-10880.23","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Turquoise","offer_id":50856911864091,"sku":"CT-10880.24","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Cinnabar Red","offer_id":50856911896859,"sku":"CT-10880.25","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Violet","offer_id":50856911929627,"sku":"CT-10880.26","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ White Toner","offer_id":50856911962395,"sku":"CT-10880.27","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Apricot","offer_id":50856911995163,"sku":"CT-10880.28","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Neon Red","offer_id":50856912027931,"sku":"CT-10880.29","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Fluorescent 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Violet","offer_id":50856912290075,"sku":"CT-10880.37","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Ultraviolet","offer_id":50856912322843,"sku":"CT-10880.38","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Wisteria","offer_id":50856912355611,"sku":"CT-10880.39","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Antique Mallow","offer_id":50856912388379,"sku":"CT-10880.40","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Slate Gray","offer_id":50856912421147,"sku":"CT-10880.41","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Storm Gray","offer_id":50856912453915,"sku":"CT-10880.42","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Fluorescent Green","offer_id":50856912486683,"sku":"CT-10880.43","price":7.5,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Fluorescent Lime 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Jasper","offer_id":51439262499099,"sku":"CT-10880.50","price":4.9,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Black Amethyst","offer_id":51827109626139,"sku":"CT-10880.51","price":4.9,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Bloodstone","offer_id":51827109658907,"sku":"CT-10880.52","price":4.9,"currency_code":"CHF","in_stock":true},{"title":"100 ml \/ Onyx","offer_id":51827109691675,"sku":"CT-10880.53","price":4.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Semi-Permanente-Pflegende-Haarfarbe-poppy-red.png?v=1769502117"},{"product_id":"la-riche-directions-farbschutz-shampoo","title":"La Riche Directions Colour protecting Shampoo","description":"\u003ch2\u003eAbout La Riche Directions Colour Protecting Shampoo\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eLa Riche Directions Colour Protecting Shampoo\u003c\/strong\u003e is specially formulated for color-treated hair to help maintain color vibrancy while gently cleansing the hair. Its mild formula supports long-lasting color intensity and leaves hair feeling soft, smooth, and healthy-looking.\u003c\/p\u003e\n\u003cp\u003eThis vegan and cruelty-free shampoo is suitable for regular use and helps reduce color fading without weighing the hair down. Ideal for anyone looking to keep their hair color fresh and radiant for longer.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Colour Protecting Shampoo\u003c\/h2\u003e\n\u003cp\u003e- Helps protect and maintain hair color\u003cbr\u003e- Gently cleanses hair and scalp\u003cbr\u003e- Supports long-lasting color vibrancy\u003cbr\u003e- Leaves hair soft, shiny, and manageable\u003cbr\u003e- Vegan and cruelty-free formula\u003c\/p\u003e\n\u003ch2\u003eHow to Use La Riche Directions Colour Protecting Shampoo\u003c\/h2\u003e\n\u003cp\u003e- Thoroughly wet the hair\u003cbr\u003e- Apply a generous amount to hair and scalp\u003cbr\u003e- Gently massage until a light lather forms\u003cbr\u003e- Rinse thoroughly with water\u003cbr\u003e- For best results, follow with a Colour Protecting Conditioner\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Wash hair with cool or lukewarm water to help preserve color\u003cbr\u003e- Avoid washing hair too frequently to reduce color fade\u003cbr\u003e- Use a wide-tooth comb to minimize breakage and maintain color quality\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycol Distearate, Cocamide MEA, Parfum (Fragrance), Polyquaternium-7, Sodium Benzoate, Potassium Sorbate, Citric Acid, Panthenol, Hydrolyzed Wheat Protein, Aloe Barbadensis Leaf Juice Powder, Glycerin, Tetrasodium EDTA, Hexylene Glycol, CI 17200 (Red 33), CI 42090 (Blue 1), Benzyl Salicylate, Linalool.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is this shampoo suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eA: Yes, it is suitable for all hair types and especially designed for color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does this shampoo leave residue on the hair?\u003c\/strong\u003e\u003cbr\u003eA: No, it rinses out easily and leaves hair clean, soft, and healthy-looking.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"250 ml","offer_id":50902362095899,"sku":"CT-14170","price":3.45,"currency_code":"CHF","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La_Riche_Directions_Farbschutz-Shampoo.png?v=1770217695"},{"product_id":"la-riche-directions-farbschutz-conditioner","title":"La Riche Directions Colour protecting Conditioner","description":"\u003ch2\u003eAbout La Riche Directions Colour Protecting Conditioner\u003c\/h2\u003e\n\u003cp\u003eThe La Riche Directions Colour Protecting Conditioner has been specially developed to care for color-treated hair and help preserve color intensity for longer. This nourishing conditioner helps keep the hair smooth and provides a natural shine.\u003c\/p\u003e\n\u003cp\u003eThe gentle formula supports color protection and helps reduce rapid fading. At the same time, it moisturizes the hair and ensures a well-groomed, healthy-looking result.\u003c\/p\u003e\n\u003ch2\u003eBenefits of\u0026nbsp; Colour Protecting Conditioner\u003c\/h2\u003e\n\u003cp\u003eThe conditioner helps maintain hair color and reduce color loss. It provides moisture and shine and is suitable for both color-treated and natural hair. Its vegan and cruelty-free formula makes it particularly gentle for daily use.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Colour Protecting Conditioner\u003c\/h2\u003e\n\u003cp\u003eAfter washing the hair, apply the conditioner to damp hair. Gently massage into lengths and ends, leave on briefly, then rinse thoroughly.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003eFor optimal results, it is recommended to use it in combination with a colour-protecting shampoo. Use lukewarm water to maintain color intensity and reduce the use of heat styling tools.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eWater, Cetyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Amodimethicone, Trideceth-12, Cyclopentasiloxane, Dimethicone, Fragrance, Citric Acid, Panthenol, Polyquaternium-7, Hydrolyzed Wheat Protein.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the conditioner suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the conditioner is suitable for all hair types, especially color-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can the conditioner also be used on natural hair?\u003c\/strong\u003e\u003cbr\u003eA: Yes, it can be used on both color-treated and natural hair.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"250 ml","offer_id":50902362554651,"sku":"CT-14171","price":3.9,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Farbschutz-Conditioner.jpg?v=1766742582"},{"product_id":"la-riche-directions-pre-colour-shampoo","title":"La Riche Directions Pre-colour Shampoo","description":"\u003ch2\u003eAbout La Riche Directions Pre Colour\u003c\/h2\u003e\n\u003cp\u003eLa Riche Directions Pre-colour Shampoo is a must-have for anyone looking to get a vibrant and long-lasting hair dye. This specially formulated shampoo is designed to prepare your hair for the dyeing process, ensuring that the color goes on evenly and lasts for as long as possible. By using this shampoo before dyeing your hair, you'll be able to achieve a bright and vibrant look that will last for weeks.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Pre Colour\u0026nbsp;\u003c\/h2\u003e\n\u003cp\u003e- Prepares hair for the dyeing process\u003cbr\u003e- Ensures even color application\u003cbr\u003e- Helps color last longer\u003c\/p\u003e\n\u003ch2\u003eHow to Use Pre Colour\u003c\/h2\u003e\n\u003cp\u003e- Wet hair and apply a generous amount of shampoo.\u003cbr\u003e- Massage into hair and scalp, working up a lather.\u003cbr\u003e- Rinse thoroughly and repeat if necessary.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua, Sodium Lauryl Ether Sulphate, Cocamidopropyl Betaine, Glycol Distearate, Sodium Chloride, Polyquaternium-10, Citric Acid, Methylchloroisothiazolinone, Methylisothiazolinone, Magnesium Chloride, Magnesium Nitrate, Parfum, CI 42090, CI 19140.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Use gloves when applying the shampoo to avoid staining your hands.\u003cbr\u003e- For best results, follow up with La Riche Directions Semi-Permanent Hair Dye.\u003cbr\u003e- Use a color-safe shampoo and conditioner to help maintain your vibrant hair color.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is La Riche Directions Pre-colour Shampoo suitable for all hair types\u003c\/strong\u003e\u003cbr\u003eA: Yes, this shampoo is suitable for all hair types.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can I use this shampoo without dyeing my hair\u003c\/strong\u003e\u003cbr\u003eA: Yes, you can use this shampoo as a regular clarifying shampoo to remove product buildup and impurities from your hair.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"250 ml","offer_id":50902362784027,"sku":"CT-14172","price":3.9,"currency_code":"CHF","in_stock":false},{"title":"100 ml","offer_id":50902362816795,"sku":"CT-14172.1","price":1.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Pre-colour-Shampoo-250-ml.png?v=1755673162"},{"product_id":"la-riche-directions-haaraufhellung-oxidant","title":"La Riche Directions Hair Lightening Peroxide","description":"\u003ch2\u003eAbout La Riche Directions Oxidant\u003c\/h2\u003e\n\u003cp\u003eLa Riche Directions Hair Lightening Peroxide is a professional oxidizing developer designed for use in bleaching and lightening applications. The product is available in different developer strengths and is used in combination with suitable bleaching powder. It supports controlled lightening processes in professional and semi-professional settings.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Oxidant\u003c\/h2\u003e\n\u003cp\u003e- Oxidizing developer for bleaching and lightening applications\u003cbr\u003e- Available in different strengths: 20 Vol., 30 Vol., and 40 Vol.\u003cbr\u003e- Suitable for use in combination with bleaching powder\u003cbr\u003e- Supports controlled lightening results\u003cbr\u003e- Designed for professional use\u003c\/p\u003e\n\u003ch2\u003eHow to Use La Riche Directions Oxidant\u003c\/h2\u003e\n\u003cp\u003e- Mix with a suitable bleaching powder (mixing ratio: \u003cstrong\u003enot specified\u003c\/strong\u003e)\u003cbr\u003e- Prepare the mixture in a non-metallic bowl\u003cbr\u003e- Apply to dry hair\u003cbr\u003e- Monitor the processing time visually\u003cbr\u003e- Rinse thoroughly after the processing time\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Choose the appropriate developer strength according to the desired level of lightening\u003cbr\u003e- Wear gloves during application\u003cbr\u003e- Use only in well-ventilated areas\u003cbr\u003e- For external hair use only\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Paraffinum Liquidum, Sodium Lauryl Sulfate, Sodium Salicylate, Citric Acid\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: In which strengths is Directions Hair Lightening Peroxide available?\u003c\/strong\u003e\u003cbr\u003eA: The product is available in 20 Vol., 30 Vol., and 40 Vol.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can the product be used on its own?\u003c\/strong\u003e\u003cbr\u003eA: No, it is intended for use in combination with bleaching powder.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"1 L \/ 30 %","offer_id":50906783842587,"sku":"CT-16029","price":6.95,"currency_code":"CHF","in_stock":true},{"title":"1 L \/ 40 %","offer_id":50906783875355,"sku":"CT-16029.1","price":6.95,"currency_code":"CHF","in_stock":true},{"title":"1 L \/ 20 %","offer_id":50906783908123,"sku":"CT-16029.2","price":6.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Haaraufhellung-Peroxid-1-L-30.png?v=1755730462"},{"product_id":"la-riche-directions-bleichpulver","title":"La Riche Directions Hair Lightening Bleach","description":"\u003ch2\u003eAbout La Riche Directions Lightening Bleach\u003c\/h2\u003e\n\u003cp\u003eLa Riche Directions Hair Lightening Bleach is a professional bleaching powder designed for hair lightening and preparation for further color services. The product is developed for bleaching, lightening, and highlighting techniques and is used in combination with a suitable peroxide developer. It supports controlled lightening processes in professional and semi-professional environments.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Lightening Bleach\u003c\/h2\u003e\n\u003cp\u003e- Professional bleaching powder for lightening and blonding techniques\u003cbr\u003e- Suitable for use with peroxide developers\u003cbr\u003e- Supports controlled lightening results\u003cbr\u003e- Vegan friendly and cruelty-free (according to packaging)\u003cbr\u003e- Made in the United Kingdom\u003c\/p\u003e\n\u003ch2\u003eApplication of La Riche Directions Lightening Bleach\u003c\/h2\u003e\n\u003cp\u003e- Mix with a suitable peroxide developer (mixing ratio: not specified)\u003cbr\u003e- Prepare the mixture in a non-metallic bowl\u003cbr\u003e- Apply to dry hair\u003cbr\u003e- Monitor the processing time visually\u003cbr\u003e- Rinse thoroughly after the processing time\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Always perform a strand test before full application\u003cbr\u003e- Wear protective gloves during application\u003cbr\u003e- Do not inhale the powder and work in well-ventilated areas\u003cbr\u003e- Use exclusively for hair lightening\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003ePotassium Persulfate, Sodium Metasilicate, Ammonium Persulfate, Sodium Stearate, Cyamopsis Tetragonoloba Gum, Paraffinum Liquidum, Solanum Tuberosum Starch, Silica, Sodium Persulfate, EDTA, CI 77007.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What is Directions Hair Lightening Bleach used for?\u003c\/strong\u003e\u003cbr\u003eA: It is used for professional hair bleaching and lightening.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Does the product need to be mixed with a developer?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the bleaching powder is intended for use in combination with a suitable peroxide developer.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"400 g","offer_id":50906791870747,"sku":"CT-16031","price":16.35,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Haaraufhellendes-Bleichmittel-400-g.png?v=1755730572"},{"product_id":"la-riche-directions-hair-lightening-kit","title":"La Riche Directions Hair Lightening Kit","description":"\u003ch2\u003eAbout La Riche Directions Lightening Kit\u003c\/h2\u003e\n\u003cp\u003eThe La Riche Directions Hair Lightening Kit is a lightening set designed for bleaching and preparing the hair for further color services. The kit contains all the necessary components for a controlled lightening process and is suitable for bleaching and lightening applications. It is offered as a complete set and is designed for professional and semi-professional use.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Lightening Kit\u003c\/h2\u003e\n\u003cp\u003e- Complete lightening kit for bleaching and lightening applications\u003cbr\u003e- Contains bleaching powder, cream peroxide, shampoo, and application brush\u003cbr\u003e- Available with 20 Vol. or 30 Vol. developer\u003cbr\u003e- Supports controlled lightening results\u003cbr\u003e- Vegan friendly and cruelty-free (according to packaging)\u003c\/p\u003e\n\u003ch2\u003eApplication of La Riche Directions Lightening Kit\u003c\/h2\u003e\n\u003cp\u003e- Mix the bleaching powder with the included cream peroxide\u0026nbsp;\u003cbr\u003e- Prepare the mixture in a non-metallic bowl\u003cbr\u003e- Apply to dry hair\u003cbr\u003e- Monitor the processing time visually\u003cbr\u003e- Rinse thoroughly after the processing time\u003cbr\u003e- Cleanse the hair using the included shampoo\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Always perform a strand test before full application\u003cbr\u003e- Wear protective gloves during application\u003cbr\u003e- Do not inhale the powder and work in well-ventilated areas\u003cbr\u003e- Use exclusively for hair lightening\u003c\/p\u003e\n\u003ch2\u003eContents\u003c\/h2\u003e\n\u003cp\u003e- Bleaching powder (Powder Bleach)\u003cbr\u003e- Cream Peroxide (20 Vol. or 30 Vol.)\u003cbr\u003e- Shampoo\u003cbr\u003e- Application brush\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eBleaching Powder:\u003c\/strong\u003e Potassium Persulfate, Sodium Silicate, Ammonium Persulfate, Silica, Hydroxyethylcellulose, Sodium Stearate, Disodium EDTA, Xanthan Gum, Sodium Lauryl Sulfate, Ultramarines.\u003cbr\u003e\u003cstrong\u003eCream Developer:\u003c\/strong\u003e Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Ceteareth-20, PEG-40 Castor Oil, Disodium Pyrophosphate, Sodium Benzoate, Phosphoric Acid.\u003cbr\u003e\u003cstrong\u003eConditioning Treatment:\u003c\/strong\u003e Aqua (Water), Cetearyl Alcohol, Cetrimonium Chloride, Behentrimonium Chloride, Glycerin, Isopropyl Alcohol, Parfum (Fragrance), Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Panthenol.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Which developer strength is included in the kit?\u003c\/strong\u003e\u003cbr\u003eA: The kit is available with 20 Vol. or 30 Vol. cream peroxide.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the product vegan?\u003c\/strong\u003e\u003cbr\u003eA: According to the packaging, the product is vegan friendly and cruelty-free.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"30 %","offer_id":50906793378075,"sku":"CT-16032","price":9.95,"currency_code":"CHF","in_stock":true},{"title":"40 %","offer_id":50906793410843,"sku":"CT-16032.1","price":9.65,"currency_code":"CHF","in_stock":true},{"title":"20 %","offer_id":50906793443611,"sku":"CT-16032.2","price":9.65,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La-Riche-Directions-Haaraufhellungs-Kit-Volume-30.png?v=1755730622"},{"product_id":"la-riche-directions-farbschuetzendes-shampoo","title":"La Riche Directions Color Protecting Shampoo","description":"\u003ch2\u003eAbout La Riche Directions Colour Protecting Shampoo\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eLa Riche Directions Colour Protecting Shampoo\u003c\/strong\u003e has been specially developed for \u003cstrong\u003ecolour-treated hair\u003c\/strong\u003e to preserve colour intensity and reduce premature fading. The gentle cleansing formula protects hair colour and helps it stay vibrant and radiant for longer.\u003c\/p\u003e\n\u003ch2\u003eBenefits of La Riche Directions Shampoo\u003c\/h2\u003e\n\u003cp\u003e- Protects colour-treated hair from fading\u003cbr\u003e- Helps reduce colour wash-out\u003cbr\u003e- Maintains colour vibrancy and intensity\u003cbr\u003e- Gentle cleansing without unnecessary stress on the hair\u003cbr\u003e- Vegan \u0026amp; cruelty-free\u003cbr\u003e- Suitable for all hair types\u003c\/p\u003e\n\u003ch2\u003eHow to Use La Riche Directions Shampoo\u003c\/h2\u003e\n\u003cp\u003e- Thoroughly wet the hair\u003cbr\u003e- Apply a sufficient amount of shampoo to hair and scalp\u003cbr\u003e- Gently massage until a light lather forms\u003cbr\u003e- Rinse thoroughly with water\u003cbr\u003e- Repeat if necessary\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Sodium Laureth Sulfate, Cocamidopropyl Betaine, Sodium Chloride, Glycerin, PEG-7 Glyceryl Cocoate, Parfum (Fragrance), Phenoxyethanol, Benzoic Acid, Dehydroacetic Acid, Citric Acid, Panthenol, Hydrolyzed Wheat Protein, Sodium Benzoate, Potassium Sorbate, Hexyl Cinnamal, Linalool, Benzyl Salicylate, Limonene. \u003cem\u003eIngredients may vary depending on production batch.\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Use lukewarm water to help maintain colour longevity\u003cbr\u003e- Avoid washing colour-treated hair too frequently\u003cbr\u003e- Protect hair from excessive sun exposure\u003cbr\u003e- Complement your routine with a colour-protecting conditioner\u003cbr\u003e- Ideal when used with other Directions care products\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is La Riche Directions Colour Protecting Shampoo suitable for all hair types?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the shampoo is suitable for all hair types, especially colour-treated hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Is the shampoo vegan and cruelty-free?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the product is vegan and cruelty-free.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Can the shampoo be used regularly?\u003c\/strong\u003e\u003cbr\u003eA: Yes, the gentle formula is suitable for regular use.\u003c\/p\u003e","brand":"La Riche Directions","offers":[{"title":"100 ml","offer_id":51442467471643,"sku":"CT-16034","price":1.3,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/La_Riche_Directions_Farbsch_tzendes_Shampoo_100_ml.png?v=1763116804"}],"url":"https:\/\/c-total.myshopify.com\/en\/collections\/la-riche-directions.oembed","provider":"C-TOTAL","version":"1.0","type":"link"}