{"title":"Instamatic","description":"\u003cdiv style=\"background-color: #ffffff; padding: 20px; display: flex; justify-content: center;\"\u003e\n\u003cdiv style=\"background-color: #ffffff; padding: 20px; border-radius: 20px; box-shadow: 0px 0px 10px rgba(0,0,0,0.3);\"\u003e\u003cimg style=\"max-width: 80%; height: auto; display: block; margin: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/Sans-titre-97JRex4uRcYqI3g.png?v=1754997105\" alt=\"Wella color touch\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cstrong\u003e\u003cspan style=\"font-size: x-large;\"\u003eWella Color Touch Instamatic\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eColor Touch Instamatic by Wella Professionals is a versatile demi-permanent hair color that allows you to create fashion-forward hair color looks quickly and easily. The unique blend of color molecules in this product delivers a stunning matte finish in a wide range of shades that fade beautifully over time. Instamatic by Color Touch is a flexible hair color for creative people, those who like to experiment and those who are reluctant to make decisions. Its intensive tint effect, vibrant hues, and brilliant shine give you the freedom to experiment with your hair color without having to commit to one color permanently.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cspan style=\"font-size: medium;\"\u003eThis product is ideal for those who are looking for low-commitment, fun colors that can be easily applied and washed out. With the 6 different shades, hair colors can be neutralized, nuanced and changed in the short term. Your look remains flexible, as the hair tint washes out again gradually. Its unique formula also ensures that there is no white hair coverage, making it ideal for those who want to add a pop of color without altering their natural hair color. With Color Touch Instamatic, you can achieve stunning, trendy hair color looks that will have heads turning wherever you go.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"wella-color-touch-instamatic-haartoenung","title":"Wella Color Touch Instamatic Hair Toning","description":"\u003ch2\u003eAbout Wella Color Touch\u003c\/h2\u003e\n\u003cp\u003eWith Wella Color Touch Instamatic, you can quickly and easily create modern hair color looks. This semi-permanent hair color is stylish, gentle, and fades evenly.\u003c\/p\u003e\n\u003cp\u003eDiscover this trendy color changer in five shades: Pink Dream, Smokey Amethyst, Muted Mauve, Clear Dust, and Ocean Storm.\u003c\/p\u003e\n\u003cp\u003eThe Wella Color Touch Instamatic collection utilizes the exclusive Color Touch Instamatic technology, which creates a soft, filtered shimmer with subtle shine through the slow diffusion of a fine combination of color molecules into the hair cuticle.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Wella Color Touch\u003c\/h2\u003e\n\u003cp\u003e- Precisely formulated color molecule technology\u003cbr\u003e- Ideal for creative, playful color results\u003cbr\u003e- Does not cover gray hair\u003cbr\u003e- Provides a matte, glossy effect\u003cbr\u003e- Lasts up to 20 hair washes\u003c\/p\u003e\n\u003ch2\u003eApplication of Wella Color Touch\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eMixing Recommendation:\u003c\/strong\u003e\u003cbr\u003e- On different hair colors, Matte Gloss creates a soft, diffuse color effect, similar to a color filter.\u003cbr\u003e- Mix 30 g INSTAMATIC with 30 g COLOR TOUCH EMULSION (1.9% or 4%) in a 1:1 ratio.\u003cbr\u003e- For more creative freedom, INSTAMATIC can be combined with COLOR.ID.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eApplication and Exposure Time:\u003c\/strong\u003e\u003cbr\u003e- Apply to dry hair depending on the desired intensity and leave on for 5–20 minutes.\u003cbr\u003e- After the exposure time, emulsify with lukewarm water and rinse thoroughly.\u003cbr\u003e- Wash the hair once with Wella Professionals Brilliance Shampoo afterward.\u003cbr\u003e- We recommend using Wella Professionals Color Post Treatment to neutralize oxidation residues and fix the color.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003e- Many hair colors work best on slightly dirty hair. If you skip a hair wash before coloring, natural oils will protect your scalp and minimize potential irritation from the color.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003eAqua (Water), Cetearyl Alcohol, Propylene Glycol, Dicetyl Phosphate, Trisodium Ethylenediamine Disuccinate, Ceteth-10 Phosphate, Ammonium Hydroxide, Sodium Sulfate, Steareth-200, Sodium Hydroxide, Sodium Sulfite, Ascorbic Acid, Parfum (Fragrance), Xanthan Gum, Disodium EDTA, Geraniol, Linalool.\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eQ: What happens if the hair dye is left on longer than recommended?\u003c\/strong\u003e\u003cbr\u003eA: An excessively long exposure time can dry out the hair as moisture is drawn out. Excessive dryness can cause hair breakage, especially in fine hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eQ: Should you shampoo your hair after coloring?\u003c\/strong\u003e\u003cbr\u003eA: Wait at least 72 hours after coloring before washing your hair to optimally fix the color.\u003c\/p\u003e","brand":"Wella","offers":[{"title":"60 ml \/ Pink Dream","offer_id":50590828364059,"sku":"CT-10038","price":10.15,"currency_code":"CHF","in_stock":false},{"title":"60 ml \/ Smokey Amethyst","offer_id":50590828396827,"sku":"CT-10038.1","price":10.15,"currency_code":"CHF","in_stock":false},{"title":"60 ml \/ Jaded Mint","offer_id":50590828429595,"sku":"CT-10038.2","price":10.15,"currency_code":"CHF","in_stock":false},{"title":"60 ml \/ Muted Mauve","offer_id":50590828462363,"sku":"CT-10038.3","price":10.15,"currency_code":"CHF","in_stock":false},{"title":"60 ml \/ Clear Dust","offer_id":50590828495131,"sku":"CT-10038.4","price":8.95,"currency_code":"CHF","in_stock":false},{"title":"60 ml \/ Ocean Storm","offer_id":50590828527899,"sku":"CT-10038.5","price":8.95,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/6304-Wella-Color-Touch-Instamatic-60ml.jpg?v=1778666701"}],"url":"https:\/\/c-total.myshopify.com\/en\/collections\/wella-color-touch-instamatic-2.oembed","provider":"C-TOTAL","version":"1.0","type":"link"}