{"product_id":"shu-uemura-yubi-blonde-purple-serum","title":"shu uemura Yubi Blonde Purple Serum","description":"\u003ch2\u003eAbout Shu Uemura Yūbi Blonde Purple Serum\u003c\/h2\u003e\n\u003cp\u003eThe \u003cstrong\u003eShu Uemura Yūbi Blonde Purple Serum\u003c\/strong\u003e is a \u003cstrong\u003eprofessional leave-in heat protection serum\u003c\/strong\u003e designed for bleached, highlighted, or lightened blonde hair. Its lightweight purple serum texture helps neutralize unwanted yellow and brassy tones while instantly enhancing shine, smoothness, and control—without weighing the hair down.\u003c\/p\u003e\n\u003cp\u003eEnriched with \u003cstrong\u003epurple pigments\u003c\/strong\u003e to counteract warm undertones and \u003cstrong\u003eJapanese white peony extract\u003c\/strong\u003e, this serum deeply nourishes the hair fiber, provides moisture, and helps protect hair from heat during styling. Hair appears visibly smoother, cooler in tone, and silky with a radiant finish.\u003c\/p\u003e\n\u003ch2\u003eBenefits of Shu Uemura Yūbi Blonde Purple Serum\u003c\/h2\u003e\n\u003cp\u003e- Neutralizes unwanted yellow and brassy tones in blonde hair.\u003cbr\u003e- Provides reliable heat protection during styling.\u003cbr\u003e- Deeply nourishes and moisturizes the hair fiber.\u003cbr\u003e- Instantly enhances shine and smooth texture.\u003cbr\u003e- Lightweight, non-greasy leave-in formula.\u003cbr\u003e- Ideal for bleached, lightened, or highlighted hair.\u003c\/p\u003e\n\u003ch2\u003eHow to Use Shu Uemura Yūbi Blonde Purple Serum\u003c\/h2\u003e\n\u003cp\u003eApply 1–2 pumps evenly to washed, towel-dried hair through lengths and ends. Do not rinse.\u003c\/p\u003e\n\u003cp\u003eAlternatively, apply every 2–3 days to areas with unwanted yellow tones and blow-dry. Avoid contact with the scalp.\u003c\/p\u003e\n\u003ch2\u003eC-TOTAL Tips\u003c\/h2\u003e\n\u003cp\u003eFor best results, use the serum before blow-drying as a heat protection step. Ideal when combined with other products from the \u003cstrong\u003eShu Uemura Yūbi Blonde\u003c\/strong\u003e care range. Use sparingly on fine hair.\u003c\/p\u003e\n\u003ch2\u003eIngredients\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003ePurple pigments:\u003c\/strong\u003e help neutralize yellow and brassy tones.\u003cbr\u003e\u003cstrong\u003eJapanese white peony extract:\u003c\/strong\u003e nourishes the hair and enhances smoothness and shine.\u003cbr\u003e\u003cstrong\u003eConditioning agents:\u003c\/strong\u003e provide moisture and improve hair texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eINCI:\u003c\/strong\u003e ISODODECANE • AQUA \/ WATER \/ EAU • DIPROPYLENE GLYCOL • DIMETHICONE • ALCOHOL DENAT. • DIMETHICONOL • GLYCERIN • PEG-14 DIMETHICONE • HYDROXYETHYL UREA • PHENOXYETHANOL • PEG-60 HYDROGENATED CASTOR OIL • POLYACRYLAMIDE • C13-14 ISOPARAFFIN • PROPYLENE GLYCOL • CI 60730 \/ ACID VIOLET 43 • LAURETH-7 • LINALOOL • ETHYLHEXYL SALICYLATE • LIMONENE • CI 45100 \/ ACID RED 52 • GERANIOL • CITRONELLOL • BUTYLENE GLYCOL • ALPHA-ISOMETHYL IONONE • COUMARIN • BENZYL ALCOHOL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CI 77891 \/ TITANIUM DIOXIDE • CI 42090 \/ ACID BLUE 9 ALUMINUM LAKE • METHICONE • PAEONIA ALBIFLORA FLOWER EXTRACT • PARFUM \/ FRAGRANCE (F.I.L. N298659\/2).\u003c\/p\u003e\n\u003ch2\u003eFAQ\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003eIs this serum suitable for all blonde shades?\u003c\/strong\u003e\u003cbr\u003eYes, it is ideal for bleached, lightened, or highlighted blonde hair with yellow undertones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the serum weigh the hair down?\u003c\/strong\u003e\u003cbr\u003eNo, the lightweight leave-in formula does not weigh the hair down when used as directed.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCan the serum be used daily?\u003c\/strong\u003e\u003cbr\u003eYes, it can be used regularly depending on individual needs.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDoes the product need to be rinsed out?\u003c\/strong\u003e\u003cbr\u003eNo, this is a leave-in serum.\u003c\/p\u003e","brand":"Shu Uemura","offers":[{"title":"100 ml","offer_id":50912501563675,"sku":"CT-16900","price":32.75,"currency_code":"CHF","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0949\/8404\/4827\/files\/shu-uemura-Yubi-Blonde-Purple-Serum-100-ml.png?v=1755749301","url":"https:\/\/c-total.myshopify.com\/en\/products\/shu-uemura-yubi-blonde-purple-serum","provider":"C-TOTAL","version":"1.0","type":"link"}