CT-16900_shu uemura Yubi Blonde Purple Serum - 100 ml

About Shu Uemura Yūbi Blonde Purple Serum

The Shu Uemura Yūbi Blonde Purple Serum is a professional leave-in heat protection serum designed for bleached, highlighted, or lightened blonde hair. Its lightweight purple serum texture helps neutralize unwanted yellow and brassy tones while instantly enhancing shine, smoothness, and control—without weighing the hair down.

Enriched with purple pigments to counteract warm undertones and Japanese white peony extract, this serum deeply nourishes the hair fiber, provides moisture, and helps protect hair from heat during styling. Hair appears visibly smoother, cooler in tone, and silky with a radiant finish.

Benefits of Shu Uemura Yūbi Blonde Purple Serum

- Neutralizes unwanted yellow and brassy tones in blonde hair.
- Provides reliable heat protection during styling.
- Deeply nourishes and moisturizes the hair fiber.
- Instantly enhances shine and smooth texture.
- Lightweight, non-greasy leave-in formula.
- Ideal for bleached, lightened, or highlighted hair.

How to Use Shu Uemura Yūbi Blonde Purple Serum

Apply 1–2 pumps evenly to washed, towel-dried hair through lengths and ends. Do not rinse.

Alternatively, apply every 2–3 days to areas with unwanted yellow tones and blow-dry. Avoid contact with the scalp.

C-TOTAL Tips

For best results, use the serum before blow-drying as a heat protection step. Ideal when combined with other products from the Shu Uemura Yūbi Blonde care range. Use sparingly on fine hair.

Ingredients

Purple pigments: help neutralize yellow and brassy tones.
Japanese white peony extract: nourishes the hair and enhances smoothness and shine.
Conditioning agents: provide moisture and improve hair texture.

INCI: ISODODECANE • AQUA / WATER / EAU • DIPROPYLENE GLYCOL • DIMETHICONE • ALCOHOL DENAT. • DIMETHICONOL • GLYCERIN • PEG-14 DIMETHICONE • HYDROXYETHYL UREA • PHENOXYETHANOL • PEG-60 HYDROGENATED CASTOR OIL • POLYACRYLAMIDE • C13-14 ISOPARAFFIN • PROPYLENE GLYCOL • CI 60730 / ACID VIOLET 43 • LAURETH-7 • LINALOOL • ETHYLHEXYL SALICYLATE • LIMONENE • CI 45100 / ACID RED 52 • GERANIOL • CITRONELLOL • BUTYLENE GLYCOL • ALPHA-ISOMETHYL IONONE • COUMARIN • BENZYL ALCOHOL • PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE • CI 77891 / TITANIUM DIOXIDE • CI 42090 / ACID BLUE 9 ALUMINUM LAKE • METHICONE • PAEONIA ALBIFLORA FLOWER EXTRACT • PARFUM / FRAGRANCE (F.I.L. N298659/2).

FAQ

Is this serum suitable for all blonde shades?
Yes, it is ideal for bleached, lightened, or highlighted blonde hair with yellow undertones.

Does the serum weigh the hair down?
No, the lightweight leave-in formula does not weigh the hair down when used as directed.

Can the serum be used daily?
Yes, it can be used regularly depending on individual needs.

Does the product need to be rinsed out?
No, this is a leave-in serum.

shu uemura Yubi Blonde Purple Serum - 100 ml